In 1980, Jose Hawilla founded the Traffic Group, which is a sports advertising and marketing company. The company quickly became a multinational sports marketing conglomerate because of the tireless effort by Jose Hawilla, and by the 2000s, it is considered as the largest sports marketer in Brazil. The company has been promoting sports events which are being held locally and internationally. The Traffic Group also considers the FIFA World Cup and the 2016 Olympics as the most successful campaigns they ever had – being able to earn millions of dollars from marketing and advertising and luring millions of people to watch the opening and closing ceremonies of the events in Brazil. The Traffic Group is also responsible for the income brought by tourists who have been visiting Brazil because of their marketing campaign, and this also helps the country’s economy to become more stable.
Since the company’s establishment in 1980, Jose Hawilla has worked hard to acquire several small players who are also operating in the same industry. Jose Hawilla wanted to operate without any competition, so he acquired these companies and put them under the umbrella of the conglomerate. The business strategy of Jose Hawilla seemed to work, and in just a few years, the Traffic Group became one of the largest sports marketing firms in Brazil. Jose Hawilla then put his eyes on international sports marketers and acquired them one after another. Those companies whom he could not acquire are being sent contracts of partnerships, and because of the advantageous proposals written in his contracts, most companies are agreeing to the merger.
Some of the companies that the Traffic Group acquired through the years are The Hicks, Muse, Tate & Furst Incorporated, and Mercosur. The Traffic Group also owns Cable Pan-American Sports Network, and they even ventured into the cyber industry to include the PSN.com website. The next thing for Hawilla is the propagation of the company all around the globe, and he is expecting that the Traffic Group would become the largest sports marketer in the world someday, being the leading companies operating in North America and Asia and the Pacific. You can follow their Twitter page.
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