The Omni Channel Approach of Fabletics

Fabletics is really raising the bar on what it takes to be successful as a retailer. The team behind the brand is taking a lot of initiative with the customers. While some companies will start online and open physical locations, Fabletics has not only started online, but has also found ways to keep in touch with the customer even when the customer shops at a physical location. This is one of the best ways to keep in touch with the customers. After all, a customer that has a good relationship with a company is going to be more likely to shop at the company.   One of the reasons that…
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