Jose Hawilla: Establishing the Traffic Group

In 1980, Jose Hawilla founded the Traffic Group, which is a sports advertising and marketing company. The company quickly became a multinational sports marketing conglomerate because of the tireless effort by Jose Hawilla, and by the 2000s, it is considered as the largest sports marketer in Brazil. The company has been promoting sports events which are being held locally and internationally. The Traffic Group also considers the FIFA World Cup and the 2016 Olympics as the most successful campaigns they ever had – being able to earn millions of dollars from marketing and advertising and luring millions of people to watch the opening and closing ceremonies of the events in…
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